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Focusing on low-income financial well-being as a growth strategy

Case Studies Case Studies
Couple working with credit union employee on financial plan

The National Credit Union Foundation partnered with Astera Credit Union to share how they placed financial well-being for low-income members at the heart of their strategy—and grew as a result.

Video 1: Getting grounded in financial health

When President/CEO Martin Carter came to Astera Credit Union in Lansing, Michigan, he had a big job on his hands. The community had never fully recovered from losing three of the city’s five auto plants—and the stable, good-paying jobs that went with them. He found a way to identify and support those who truly needed it, and grew as a result. Copyright National Credit Union Foundation. All rights reserved.

Asset 1: Placing low-income financial health at the heart of your strategy

Discover how Astera Credit Union placed the financial health of low-income communities at the heart of their strategy, and have a long-term growth vision because of it.

For more information: read the accompanying article.

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