In conjunction with National Credit Union Youth Month™, the National Credit Union Foundation hosted a Twitter chat for credit unions to discuss their activities to help youth get financially fit.
“The National Financial Educators Council (NFEC) recently
tested teens on areas covered within national financial literacy
standards,” said Christopher Morris, Foundation Director of
Communications. “The results were shocking; while only 4.7% of
participants got an A on the test, 62.4% got a D or an F. Thankfully,
credit unions are making strides in this area, which is why the
Foundation was pleased to facilitate this discussion.”
You often hear that credit unions need to do a better job of telling
our unique stories (ie: the CU difference, community outreach, improving
members’ financial well-being, etc) to members and the community.
That’s important, but what about telling the same stories to credit union staff? It’s often overlooked and can make a big difference. Let me explain.
I recently “interned” at my credit union in many different business areas, but the most interesting was sitting in the call center.