Financial Well-being for All

Financial strategies to help credit unions grow, members and employees thrive, and communities prosper.

What is financial well-being for all?

Financial well-being for all is a system-wide effort to reframe the credit union movement’s “People helping People” philosophy into modern terms.

Our education programs, grants and events, help credit unions place financial health and wellness at the core of their strategy.

Get started: Download our Financial Well-being Quick Start Guide.

Why is financial well-being important for credit unions?

According to the Financial Health Network, over 176 million people are financially unhealthy, and the wealth gap is widening. Credit unions were established to provide safe, affordable and relevant financial products to the underserved and overlooked. This is our mission.

Ignite your understanding: Visit our Resource Hub for research, results and templates.

*Financial Health Pulse 2022 Trends Report

Financial well-being: a deeper understanding

An individual’s financial wellness is unique but there is a widely accepted research-based definition. By establishing financial well-being for all as a strategic imperative, credit unions commit to understanding their members as individuals, uncovering their needs, and providing solutions that provide the most holistic, long-term benefit.

Get inspired: See how even the largest credit unions can prioritize individual members’ financial well-being.

What can credit unions do about it?

With an integrated financial well-being strategy, credit unions can respond to the needs of their communities. Follow these three steps to get started.

Measure: Know your people
To improve financial well-being, you need to uncover where your members and employees are in their own financial wellness journey.

Learn more.
Take Action: Build your strategy
Discover how other credit unions have placed financial well-being for all at the heart of their strategy.

Learn more.
Connect: Financial well-being and your community
With an established strategy, you can strengthen your community and support the broader credit union system.

Learn more.

Financial well-being isn't a thing credit unions do. It is THE thing.

Improving consumer’s financial health should be table stakes for the financial services industry. It is important for a few reasons.

Good for business

Financially healthy credit union members lead to healthy credit unions and healthy communities. Strong membership growth, greater member loyalty, and solid employee engagement are not merely benefits of this work. They’re an unambiguous sign of relevance in the marketplace and fulfillment of the credit union mission.

Good for advocacy

Policymakers seek proof from financial institutions of the true impact they are making to improve the financial lives of all constituents. Credit unions have an opportunity to showcase the good work they do through a data-driven lens and impact storytelling, enabling them to maintain certain tax-exemptions.

Presentation Resources

Looking to incorporate information about financial well-being for all into a future presentation? The Foundation has presentation slides available to give you a head start.

Access the Slides

Get in touch

For more information on financial well-being for all

Contact Gigi Hyland, Executive Director

Gigi Hyland, CUDE

Executive Director

571.228.7810

[email protected]

Download Gigi’s Bio

Gigi serves as the Executive Director for the Foundation, inspiring credit union professionals to collaborate and incorporate financial health and cooperative principles into their business strategy.