Volunteers in a Latino community

Workshop 2023

Serving the underserved: how your credit union's mission is the key to long-term growth

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About Workshop

The National Credit Union Foundation’s Workshop is an immersive, in-person learning event. Discover the long-term growth strategy on your doorstep by exploring how credit unions are uniquely positioned to serve Hispanic communities.

Oct. 10 – 13, 2023, El Paso, TX

The Foundation is partnering with GECU to host Workshop in vibrant El Paso. The city is more than 80% Hispanic, and GECU has been serving this diverse community for almost 100 years.

Inclusiv, Juntos Avantzamos, Coopera Consulting and NLCUP are also collaborating to make Workshop 2023 an incredible event.


Early bird registration is $650 and runs through Jul. 15.

Regular registration is $799, available Jul. 16 – Oct. 9.

Registration for DE graduates is $650.

Space is limited so secure your spot today!

Register now

Host credit union GECU invites you to experience El Paso, TX for Workshop 2023.

Secure long-term growth and relevance for your community by understanding the needs and financial behaviors of your Hispanic members—the fastest growing demographic in the USA.

Top-level learning includes:

Connecting to your community: Develop outreach programs that connect to the Hispanic market and build long-term trust.

Operationalizing empathy: Create a competitive advantage through emotional intelligence.

Development issues: Identify and solve challenges preventing the financial health of your employees, members and communities.

Product innovation: Learn from GECU and other system leaders on product evolutions that deliver long-term growth.

Registration is inclusive of all excursions, activities and most meals but Workshop participants must secure their own travel and accommodation.

Travel: El Paso International Airport is centrally located. From there it is a short drive or a 10 minute journey on the city’s reliable public transport network to Workshop.

Accommodation: A block of discounted hotel rooms is available at the DoubleTree El Paso Downtown for $139/night plus taxes and fees.

Deadline to secure a discounted room is Aug. 25, 2023.

The business case for Workshop 2023

Over 62.5 million Latinos live in the USA—19% of the nation’s population. This diverse, multicultural, multiethnic group is the largest contributor to U.S. population growth, represents 40% of the U.S. workforce and controls $1.9T of purchasing power … and financial institutions are underserving them.

  • A Latino man stands in an active farming field.

    Nationwide relevance

    Think there is no Hispanic community in your field of membership? Think again.

    In the past 20 years, Latino growth outpaced overall population growth nationwide. From North Dakota (333% Latino pop. growth) to Alabama (202%) understanding this market is key to your credit union’s long-term success.

    Learn more.

  • A Latino family playing in their yard.

    Closing the gap

    Recent National Credit Union Foundation research highlighted blind spots preventing credit unions from growing with their Hispanic communities.

    Opportunities for growth and product innovation are significant, even among credit unions with an active multicultural strategy.

    Learn more.

  • A Latinx professional woman.

    Economic power

    U.S. Latinos are a significantly younger demographic than their white counterparts. As such, the are a large portion of today’s workforce and represent tomorrow’s.

    In fact, if U.S. Latinos were its own country, they’d have the seventh largest GDP in the world.

    Learn more.

Register now

Oct. 10 – 13, 2023, El Paso, TX

Early bird registration is $650 through Jul. 15, 2023 | Regular registration is $799, Jul. 16 – Oct. 9, 2023.

Graduates of the DE program pricing is $650.

Space is limited so secure your spot today!

Register now


Workshop 2023 is like no other credit union event. Using the National Credit Union Foundation’s Development Education (DE) program framework, this transformative experience will include immersive learning, collaborative activities and excursions.

Speakers will present on topics including:

  • Getting grounded in Latino communities and culture
  • Building sustainable communities: immigration, opportunity and community development
  • Understanding, engaging and increasing your Hispanic membership
  • Building culturally relevant and resonant products and services
  • Growing your credit union with a multicultural strategy
  • Empathy training

Activities will include:

  • Immersion into the U.S. Hispanic community experience
  • Volunteering and giveback
  • On-site visit to cooperative organization supporting economically vulnerable people in the border area
  • Stadium tour and catered dinner at El Paso’s Chihuahuas baseball team stadium
  • Networking opportunities and catered meals
  • DE Awards and celebration

Workshop 2023 speakers

More speakers and collaborators will be added soon.

Ruby Alvarez

Ruby Alvarez, CUDE

Ruby Alvarez is Vice President of Community Development at GECU and has spent her entire career with GECU. She also serves as the Executive Director for El Paso Affordable Housing.

Connect on LinkedIn.

Pablo DeFillipi

Pablo DeFilippi

As EVP at the Inclusiv Network, DeFilippi represents, supports and invests in credit unions serving predominantly low-income, financially underserved communities.

Connect on LinkedIn.

Jennifer Esperanza

Dr. Jennifer Esperanza

Dr. Jennifer Esperanza is Director of DEI at Coopera Consulting. She is a trained cultural anthropologist with two decades of research and teaching experience on economics, culture and consumerism.

Connect on LinkedIn.

Victor Corro

Victor Corro

Victor Corro is the CEO of Coopera Consulting, a full-service multicultural analytics and consulting firm focused on financial services. He is also the founder of the CU DEI Collective, which recognizes that diversity, equity and inclusion are more important now than ever.

Connect on LinkedIn.

Barbara Mojica

Barbara Mojica

As Executive Director of the National Association of Latino Credit Unions and Professionals (NLCUP), Barbara advocates for the underserved communities of America. Her mission is to educate people on immigration policies and how they tie into fair lending.

Connect on LinkedIn.

Chad Helminak

Chad Helminak, CUDE

As the Foundation’s Chief Impact Officer, Chad provides the strategic direction that links our educational programs, grants initiatives and resources to the needs of the U.S. credit union movement.

Connect on LinkedIn.

Get in touch

For more information on Workshop 2023

Contact Chad Helminak, Chief Impact Officer

Chad Helminak Headshot

Chad Helminak, CUDE

Chief Impact Officer

Chad oversees the strategy and execution of Foundation programs, resources, communications, marketing and grants. He is also responsible for identifying opportunities to build alignment, create efficiencies and foster cooperation within the Foundation and across the credit union system.

Event partners

The National Credit Union Foundation’s Workshop 2023 is delivered through cooperation with the following organizations.