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National Credit Union Foundation announces Workshop 2023 to help credit unions serve Hispanic consumers

Women smiling and volunteering

The National Credit Union Foundation opened general registration for its Workshop 2023 event today.

The immersive learning event will take place in El Paso, Texas, October 10 – 13, 2023. GECU, headquartered in El Paso, is partnering with the Foundation as a host credit union. Coopera Consulting, Inclusiv and National Association of Latino Credit Unions & Professionals (NLCUP) are also event partners that are adding value to the event with strategic and on-site support.

Workshop 2023 will leverage the framework of the Foundation’s signature Development Education (DE) program—a collaborative learning with excursions and volunteer activities—to help credit union system employees explore opportunities to better reach, engage and serve Hispanic communities.

“Over 62 million Hispanics live in the USA, and this diverse group is the largest contributor to U.S. population growth in every single state. Collectively, Latinos and Hispanics control trillions of dollars in purchasing power but they are systematically underserved by financial services,” said Chad Helminak, the Foundation’s chief impact officer.

“Our cooperative mission encourages us to challenge our perspectives and business models in order to achieve financial well-being for all, and in turn, secure the credit union system’s long-term success. Workshop 2023 will provide plenty of insights and resources no matter where your credit union is on your journey.”

Leaders from all credit union or system partner organizations are encouraged to attend.

Early bird pricing of $650 per person runs through July 15 and is inclusive of all excursions, activities and most meals. Discounted hotel rates are also available on a first-come, first-served basis.

Learning sessions will cover developing and implementing multicultural strategies, data gathering and analysis, building culturally relevant products and services, and much more. These will be complemented by collaborative work, networking opportunities and immersive off-site excursions.

For more information, visit the Workshop page.

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