“Life’s most persistent and urgent question is, ‘What are you doing for others?’”
Those words from Dr. Martin Luther King Jr. — as so many of us prepare to attend CUNA’s Governmental Affairs Conference (GAC) in our nation’s capital – feel especially apt.
GAC is an opportunity to show lawmakers and their staff the true power and scale of what the credit union movement does. It’s an opportunity to unabashedly advocate the philosophical and strategic alignment that binds us together; that is, our unflinching commitment to improving the financial well-being of our employees, members, and the communities we serve.
Think of the most challenging financial time you’ve ever experienced in your life. How did you feel? What did you do? Who did you turn to for help? According to the U.S. Financial Health Pulse™ 2021 U.S. Trends Report, 166 million people in our country are not financially well, struggling with some or many aspects of their financial lives. These are our employees, our family, our members, and our communities.