Three friends talking

Measure: Know Your People

Really understand what your people (members and employees) are wrestling with financially.

Measure it yourself

You need to understand – really understand – what your members and employees are actually facing financially. In order to do this, you should measure their financial well-being as an initial benchmark. How do you measure?

Statistics showcase the need to build a financial well-being strategy. If you want to do your own measurements to find out where your members are, here’s what we suggest:

  • CFPB Financial Well-being Scale


    The CFPB Financial Well-Being Scale provides a common metric that allows a comparison of financial well-being across people and over time. The short questionnaire (5 or 10 questions) focuses on the extent to which people feel that they:

    • Have control over day-to-day and month-to-month finances.
    • Have the capacity to absorb a financial shock.
    Have the financial freedom to make choices that lead to an enjoyable life.
    Are on track to meet financial goals.


    Access the questionnaire and worksheet

  • FinHealth Score

    Financial Health Network

    The Network also has a short survey tool credit unions can use to evaluate the financial health of both employees and members. It examines four dimensions—spending, saving, borrowing, and planning—and two metrics within each. Questions measure the degree to which consumers:

    • Spend less than their income.
    • Pay bills on time.
    • Have sufficient liquid savings.
    • Have sufficient long-term savings.
    • Have a manageable debt load.
    • Have a prime credit score.
    • Have appropriate insurance.
    • Plan ahead financially.

    Measure with the FinHealth Score® Toolkit

Other measurements to consider

Don’t have time to measure your own members’ financial well-being? No worries. Try one of these proxies to understand the challenges that two-thirds of us face day in and day out:

  • ALICE logo

    ALICE Reports

    ALICE®, an acronym for Asset Limited, Income Constrained, Employed, is a new way of defining and understanding the struggles of households that earn above the Federal Poverty Level, but not enough to afford a bare-bones household budget. Reports are available in many (not all) states to help you understand what your members are facing financially.

    Explore data for participating states

  • Financial Health Network Logo

    U.S Financial Health Pulse

    The Foundation is a proud member of the Financial Health Network® who issues the U.S. Financial Health Pulse, a groundbreaking research initiative about financial health in America. Take a look at the Pulse results to gain an understanding of the percentage of people in the “vulnerable”, “coping” and “healthy” categories used by the Network.

    View the latest trends report

  • CFPB Logo

    CFPB Financial Well-being by State

    In November 2019, the CFPB issued a state-by-state report on financial well-being using data from the Financial Industry Regulatory Authority (FINRA) Foundation 2018 National Financial Capability Study. This report highlights where adults are struggling financially in your state to help inform your strategy.

    Access the state-by-state report


The Foundation’s Research

If measuring the financial well-being of your membership seems overwhelming, the Foundation has started the research for you:

  • 58%

    of credit union members are struggling financially.

  • 75%

    of credit union members are unsatisfied with their current financial situation.

  • 43%

    of credit union members ran out of money before the end of the month at least once last year.

Learn more about each measuring tool and dive deeper into why data and measurement provide policymakers with proof of the credit union mission.

Financial well-being is ‘table stakes’

Take Action

Now that you’ve measured, take the next step and start building your own financial well-being strategy by learning from other credit unions.

Build Your Strategy