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SDCCU: Changing San Diego Through Biz Kid$


San Diego County Credit Union (SDCCU) is one of the largest credit unions in the country and the largest locally-owned financial institution in San Diego. They have 43 branches in San Diego, Orange and Riverside counties. SDCCU is an engaged community partner, supporting over 75 non-profits annually and participate in more than 400 community events. They are also a huge supporter and advocate for Biz Kid$, the youth financial education program.

Hear from Teresa Halleck Campbell, President/CEO at SDCCU, on why they are so dedicated to Biz Kid$:

When did SDCCU first get involved with the Biz Kid$ Program?

In 2015, SDCCU launched the SDCCU Biz Kid$ Program in partnership with the San Diego County Office of Education and the County of San Diego in support of their Live Well San Diego initiative. With the initial launch, SDCCU provided 100 complete SDCCU Biz Kid$ Kits to teachers, and has since held opportunities twice a year for educators to win the complete program.

As one of the largest credit unions in the country, we understand that encouraging and maintaining good financial health among individuals in our communities is essential to fostering a healthy, safe and thriving economy. This is why SDCCU is deeply committed to helping members and individuals in the communities where we live and work make educated financial decisions by delivering the BEST financial education, products and services.

Research shows that the average high school graduate lacks the basic skills needed to manage personal finances, many young people experience difficulty balancing a checkbook and half of Americans live paycheck to paycheck. The SDCCU Biz Kid$ program is an ideal solution to help bridge the education gap so that today’s youth can gain the knowledge and skills they need for a successful financial future. This program will lay the groundwork for such success as well as fill a need in our education system. All of the Biz Kid$ episodes are based on national standards for financial literacy and entrepreneurship education and have been mapped to individual state standards.

SDCCU is a huge supporter of Biz Kid$ – how have you used the Biz Kid$ program?

We love Biz Kid$ and are constantly searching for ways to incorporate this wonderful program in both our community and business development activities.

For example in 2015, Biz Kid$ became the beneficiary of the SDCCU Poinsettia Bowl, which meant $1 from every ticket sold was donated to teach kids about money and business. As a result, $22,500 went back to Biz Kid$ and purchasing programs for local teachers to teach the curriculum in their classrooms. In 2016, $30,000 was donated. At the SDCCU Poinsettia Bowl event, we participated in an on-field presentation with the Biz Kid$ producers, the San Diego County Office of Education and the County of San Diego that is displayed on the jumbotron in front of thousands of attendees.

The final SDCCU Poinsettia Bowl was played in December 2016 as the non-profit entity that produces the game decided to discontinue the game to consolidate efforts and focus on the production of one dynamic bowl event, the Holiday Bowl. SDCCU is now the title sponsor of the Holiday Bowl and has continued to make Biz Kid$ the beneficiary of that game. In December 2017, the SDCCU Holiday Bowl generated a donation of $47,092 for the program. Each year, we use the money generated through the bowl game to provide teachers an enter-to-win opportunity (one in spring and one in fall) to receive the complete SDCCU Biz Kid$ program.

For the past few years, we have hosted Biz Kid$ Bash seminars to introduce teachers to the program and also provide them an opportunity to win a complete program.

In 2017, we partnered with the YMCA of San Diego County to host monthly Biz Kid$ Bashes at various locations. The first bash was also part of the San Diego Science and Engineering Festival—an annual event that is a ten-day educational experience including interactive demonstrations to engage students in science, technology, engineering and math. This year, a Biz Kid$ Bash was again held in March 2018 at the Copley-Price Family YMCA and was heavily promoted as one of over 60 programs put on during the festival week.

Lastly, we hold Biz Kid$ Bashes at some or our premier partner organizations as part of their special “bring your child to work day.”

Have you seen any results or differences from using the program?

The teachers who receive the program absolutely love it and often times tell us it’s the financial literacy solution they have been looking for in their classroom. We are continuing to raise awareness for the program and are constantly looking for opportunities and leveraging other education-focused partnerships to get Biz Kid$ in front of teachers. For example, we play a 30-second SDCCU Biz Kid$ commercial at A Salute to Teachers, presented by SDCCU, as well as place an ad in their event program. A Salute to Teachers is an annual Academy Awards style event held in partnership with the San Diego County Office of Education honoring San Diego’s 26,000 teachers. Each year, the event recognizes five San Diego County Teachers of the Year in front of a sold out crowd of 1,300.

Why do you feel it is important to support Biz Kid$ when there are many other youth financial education options out there for credit unions?

This is such a great program to help students build a successful financial future. Best of all, educators love it because it maps to local, state and national standards for financial literacy. Also, one of the great things about this program is that it can be easily shared with many educators in one school. It’s mobile, meaning if one teachers wins the program, there’s the potential for several other teachers and their students to benefit.

Anything else you would like to share about your work with Biz Kid$ that other credit unions would find helpful?

We encourage credit unions to learn more about Biz Kid$, and incorporate the program into your community outreach efforts. And, it’s important to build the key relationships needed to help bring awareness of the program and get it into the hands of teachers and in front of students.