Griffith named Foundation Marketing and Communications Director

The National Credit Union Foundation (the Foundation) has announced the addition of Brian Griffith, CUDE, as the new Director of Marketing and Communications, effective July 16, 2018. Griffith will lead all the Foundation’s marketing, communications and public relations strategy and execution.
“I am pleased to announce that Brian Griffith has been selected as the Foundation’s Marketing and Communications Director,” said Gigi Hyland, Foundation Executive Director. “Brian brings experience from the nonprofit world as well as from his work with Gesa Credit Union. Brian’s knowledge of the Foundation’s resources and marketing acumen will be of great value to the Foundation.”

“I’m thrilled to be joining the talented staff of the National Credit Union Foundation as we work to make sure that credit unions remain the best choice for consumers for all of their financial service needs,” noted Griffith. “The National Credit Union Foundation is uniquely positioned as not only our industry’s charitable giving arm but also as a catalyst for credit union change throughout the cooperative movement. I look forward to sharing the inspirational work being done by the Foundation to ensure that credit union members for generations to come are better able to achieve their financial dreams.”

Since joining the credit union movement in 2011, Griffith has served as the Marketing and Communications Manager and most recently the AVP of Marketing for Gesa Credit Union in Richland, WA. In 2014, he was a “Crasher” to CUNA’s Governmental Affairs Conference representing Washington State and the Northwest Credit Union Association. Griffith was certified as a Credit Union Development Educator (CUDE) in 2015.

During his work with Gesa Credit Union, he has helped earn a plethora of awards for the credit union including First Place, Desjardins Youth Financial Education from CUNA (2017); the Dora Maxwell Award for Social Responsibility (2015 and 2016); the Louise Herring Award for Philosophy in Action (2015 and 2016) as well as the Desjardins Award for Youth Financial Education (2016) and for Adult Financial Education (2015) all from the Northwest Credit Union Association. He also serves on the CUNA Marketing and Business Development Council’s Executive Committee.

About the National Credit Union Foundation (
The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people’s financial lives through credit unions. Through grants and programs, the Foundation is strengthening financial well-being, igniting passion and instilling knowledge about the credit union difference, and uniting resources to help credit union people during disaster. Donations to the Foundation ultimately enable credit unions to help their members reach life-changing goals and achieve financial freedom.

The National Credit Union Foundation is a 501(c)(3) tax-exempt charitable organization. The Foundation continues to earn the 
Better Business Bureau seal of approval as an “Accredited Charity” for meeting all 20 BBB Wise Giving Alliance Standards for national charities.

For More Information... Gigi Hyland, Executive Director, at or (202) 824-6282.