Through CUAid and other channels, the National Credit Union Foundation (the Foundation) and the Louisiana Credit Union Foundation raised over $300,000 to help 430 credit union employees affected by the devastating flooding in late August.
“In my 33-year credit union career I have seen and worked through many natural disasters,” said R. Keith Cranfield, Chief Risk Officer at EFCU Financial FCU in Baton Rouge, La. “I am always impressed with the resilience of the people of Southern Louisiana, but I’m most impressed with the generosity of those individuals not affected. I want to personally thank the Louisiana Credit Union League, the Foundation, and all of the credit unions and employees for their generosity in this time of need. I lost nearly all of my appliances and furniture as well as many of our family memories and treasures. When someone thinks of you in your time of need, it is priceless. The funds provided to me and all of our other employees are greatly appreciated.”
In an effort to assist with the relief efforts in Southeast Louisiana, the Louisiana Credit Union League (LCUL) also issued a national challenge, the Louisiana CU Strong Challenge, to encourage friendly competition amongst Louisiana credit unions to match or beat each other in donations to the Louisiana Credit Union Foundation. Credit unions participated by posting a video or their official "challenge accepted" photo using the hashtag #LACUStrong on Twitter, helping raise more than $67,000 ultimately.