Biz Kid$ is a national financial literacy initiative that teaches kids about money and business. The overall objective of Biz Kid$ is to engage young people and help them develop life skills in the areas of financial literacy and entrepreneurship. The initiative includes an Emmy award-winning television series, free classroom curriculum, outreach activities, and a website targeting kids 9 – 16 years old. It is the first national public television series promoting financial education for elementary through high school students and was created by the same team that produced “Bill Nye the Science Guy”.
Each Biz Kid$ episode shows kids how to make and manage money. To keep young viewers engaged, the series includes a fast-paced mix of direct education delivered by young actors, sketch comedies, and stories featuring real life young entrepreneurs. Biz Kid$ used the power of television to teach students how to use credit wisely and reinforces the importance of budgeting, saving, and giving back to the community.
Credit Union Funded & Branded
A coalition of over 300 credit unions and affiliates from across the country have helped exclusively fund Biz Kid$. This collective body has contributed over $14 million towards the show’s production, website, curriculum development, and outreach. Click here for a list of Biz Kid$ funders.
All 65 episodes begin and end with an underwriting credit reminding viewers that: “Production funding for Biz Kid$ is provided by America’s Credit Unions, where people are worth more than money.” Downloadable collateral materials also recognize America’s Credit Unions, helping draw the brand link between credit unions and the national underwriting sponsorship of Biz Kid$.
The Impact of Biz Kid$
Biz Kid$ has aired on over 340 public TV stations, reaching 98% of the country.
Episodes have been broadcast more than 373,000 times since 2008.
Since the series launched in 2008, it has reached more than 77.1 million viewers. In an average year, Biz Kid$ reaches 9.6 million viewers.
Biz Kid$ has reached over 10.8 million parents, educators, and students through education outreach projects.
Distinctions, Continued Exposure and Reach
Since its inception, Biz Kid$ has received significant
entertainment industry recognition including two national Daytime Emmy
Awards and thirteen Emmy nominations, including a nomination for
outstanding children’s series.
The Internal Revenue Service has adopted Episode 401 – A World Without Taxes – for their education outreach across the country.
Ernst & Young has adopted six episodes of Biz Kid$ for their middle and high school education outreach.
Biz Kid$ has been broadcast through the US Department of Defense on
the American Forces Network (AFN) since June 2012. AFN is a worldwide
radio and television broadcast network that serves nearly one million
American service men and women, Department of Defense civilians and
their families overseas, stationed at bases in 175 countries as well as
140 U.S. Navy ships at sea.
The US Department of Education gave Biz Kid$ a grant for video
transcription for the blind and sight impaired. All episodes are
broadcast with this service and are also close captioned for the hearing
What is Biz Kid$? Watch the Video Promo:
For More Information...
...contact Danielle Brown, Development & Donor Relations Director, at (608) 556-2406 or firstname.lastname@example.org.
"The material provided by Biz Kid$ along with the episodes provides kids with lessons that they can apply to real life. Kids with any type of learning style are able to grasp the concepts as they are presented in a fun and interactive way that grabs their attention and keeps it!"
- Juli Lewis
League of Southeastern CUs
The National Credit Union Foundation is a catalyst to improve people's financial lives through credit unions.