|Biz Kid$ is a financial literacy initiative launched nationally in January 2008 that teaches kids about money and business. The initiative includes a TV series, free classroom curriculum, outreach activities, a website and a monthly on-line newsletter targeting children 9 – 16 years old. It is the first national public television series promoting financial education for elementary and middle school students.|
A coalition of over 290 credit unions and affiliates from across the country have helped exclusively fund Biz Kid$ over the past six years. This collective body has contributed $13.2 million towards the show’s production, website, curriculum development, and outreach. Click here for a list of Biz Kid$ funders.
The fifth season began airing in January and returned with an extensive national carriage already in place, delivering great ratings and building an audience for its classroom materials. All 65 episodes produced thus far include an underwriting credit for America’s Credit Unions at the beginning and conclusion of the show, as does all the downloadable collateral materials, helping draw the brand link between credit unions and the national underwriting sponsorship of Biz Kid$.
Since its inception, Biz Kid$ has received significant entertainment industry recognition:
- 2009 Daytime Emmy from the National Academy of Television Arts and Sciences
- 2009 Environmental Media Award for Outstanding Children’s Television Series
- 2009 NASDAQ closing bell ceremony
- 2010 Nominated for two Daytime Emmy Awards
- 2010 Silver Telly for Outstanding Children’s Financial Literacy Programming
- 2010 Herb Wegner Award for Outstanding Program
- 2010, 2011 rang the NYSE closing bell ceremony
- 2011 Nominated for three Daytime Emmy Awards
- 2011 Parent’s Choice Silver Award
- 2012 Nominated for three Daytime Emmy Awards
There is active advocacy to ensure that the curriculum and show is approved by State Boards of Education. It is now an approved teaching resource for public schools in Texas, California, Wisconsin, Idaho, Virginia, Florida, Illinois, and Iowa. This means that Biz Kid$ curriculum is an approved statewide educational resource in the areas of financial literacy, personal economics and entrepreneurship education for grades 6-12. Work is underway for Board of Education approval in ten additional states. Click here for a map of state board approval and those currently pending approval.
In addition to credit union support, the producers of Biz Kid$ have engaged in other multifaceted outreach efforts, including news and print media, conferences, and public relations opportunities. Some examples of current initiatives include:
- A partnership with Ernst & Young to take financial literacy and entrepreneurship content into the classrooms of schools where E & Y has offices across the country.
- A venture with WETA (Washington DC PBS) to do a series of financial literacy summer camps for YMCA’s in the greater Washington metro area.
- A partnership with the Internal Revenue Service to use Episode 401 “A World Without Taxes” to use as part of their educational outreach program.
These initiatives, and others like them, provide opportunities for credit unions across the country to partner with their local public television stations and other organizations to bring Biz Kid$ into the classroom. With a multitude of opportunities, Biz Kid$ is poised for continued growth.