- To raise awareness of credit unions' financial education activities and importance of financial education
- Raise funds for the National CU Foundation (NCUF) and state CU foundations in support of their financial education initiatives
During the month of April, National Financial Literacy Month, credit union staff and members are encouraged to raise awareness and funds for financial education.
Basic Standards for Participating Credit Unions:
Credit unions participating in this campaign can carry out either (or both) of the following activities to fundraise among staff and members:
- holding a "Financially Fit Day" on 4/3/13
- fundraising throughout the month of April
"Financially Fit Day" & fundraising:
The campaign will kick off on Wednesday, April 3, "Financially Fit Day". The idea is that there is one dedicated day for credit unions and their members to become Financially Fit! Additionally, credit union staff are highly encouraged to ask members to support financial education with a monetary contribution. Credit unions can become financially fit by participating in various FUNdraising activities on April 4 or throughout the month
All donations will be split 50/50 between NCUF and the state CU foundation in which the donation was made. The donation can be made at the branch which the CU will collect and send to NCUF, or the pledger can donate online at the official campaign website, financialeducation.coop.
Toolkit, sample campaign materials and templates, donation form and much more is at financialeducation.coop.