- Raise funds for the National CU Foundation (NCUF) and state CU foundations in support of their financial education initiatives
- To raise awareness of credit unions' financial education activities and importance of financial education
To kickoff the month of April, National Financial Literacy Month, credit union staff and members are encouraged to raise awareness and funds for financial education on the first Wednesday of the month.
Credit unions are encouraged to fundraise among staff and members on Financial Fitness Day, which is Wednesday, April 2, 2014. This could be in the form of a jeans/casual day, bake sale, or whatever you choose.
All donations will be split 50/50 between NCUF and the state CU foundation in which the donation was made. The donation can be made at the branch which the CU will collect and send to NCUF, or it can be done online at the official campaign website, financialeducation.coop.
Toolkit, sample campaign materials and templates, donation form and much more is at financialeducation.coop.